noun: search engine optimisation
the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
"the key to getting more traffic lies in integrating content with search engine optimization and social media marketing"
Besides the aesthetics and navigational ease of your website, SEO (search engine optimisation) must be of paramount importance to the building of your website project, failing which your website will simply serve as a mere online brochure rather than a dynamic marketing tool.
Why Is Search Engine Optimisation SO Important?
SEO prepares your website pages for inclusion into the worldwide web by way of several factors including page layout, URL structure and strategic positioning of keywords in the content of your pages. Keywords and phrases most likely to be used by your target audience should be coded into your website so that when search engines crawl your web pages, they are indexed according to their relevant search terms pertaining to your business.
Equally important are quality links. So the use of relevant and great quality content with translate into quality links since great websites will want to link to quality content.
- Research and understand your content which your potential customers are looking for.
- Let us create a great looking website for you with all the right bells and whistles.
- We'll help you create great content which people need and make it easy for them to share.
Do this and you'll start to see your website traffic increase.